Carpe Diem Beds extends retail footprint in the UK
Carpe Diem Beds, the Swedish bed brand that offers a carefully selected, exclusive range of exquisite, luxurious, and customizable high-end products, is now available at Heal’s – the legendary furniture and homewares store in London.
“This is another important and exciting step in our journey. Heal’s is home to some of the world’s most luxurious furniture brands and is an ideal fit for our wholesale strategy. We are incredibly happy to have been selected by Heal’s to be part of its extended flagship store on Tottenham Court Road.”, commented David Zettergren, General Manager Carpe Diem Beds
Carpe Diem Bed has been active in the UK since 2019 when it opened a state-of-the-art flagship store in Marylebone, London. Last year, the brand launched at Harrods in London and entered an agreement with a UK-based sales agent to accelerate the brand’s growth in the market. As of May, consumers can also experience the brand’s luxury bedroom universe at the prestigious furniture and homewares store, Heal’s, in London.
Our vision is to always be at the forefront when it comes to combining luxurious comfort with stylish design and we believe that Heal’s is an ideal place for us to offer more sleepers a complete solution for their bedroom.”, commented Helen RK Jensen, VP Brand Carpe Diem Beds.
Carpe Diem Beds was founded over two decades ago on the Swedish west coast and has since garnered a reputation of unique know-how in creating handmade beds that are showcased in top hotels and private homes around the world. Customers get to customize their beds, headboards, and decorative pillows with stunning fabrics that are created in collaboration with Designers Guild and ROMO Group as well as choose from a wide variety of bed legs to create an entirely bespoke bed. The brand’s Swedish heritage shines through in every aspect of its endeavors to create the best possible luxury beds in the world.
“We are incredibly excited to welcome Carpe Diem Beds to Heal’s. Carpe Diem Beds is a true Swedish luxury brand, and we think it will be great fit with the rest of our assortment and brand offering.”, commented Hamish Mansbridge, CEO of Heal’s.
Other than the four directly operated flagship stores located in Sweden, Denmark and the UK, Carpe Diem Beds are available through retailers in some twenty countries worldwide. The retail offering is complemented by its e-commerce site where consumers in the UK can already have a complete brand and product experience. A proud holder of five patents, all helping to create optimal support for your spine and the perfect night’s sleep, Carpe Diem Beds offers the perfect balance of luxurious comfort and exquisite style.
For more information and other press enquiries, please contact:
Helen RK Jensen | hrkj@hildinganders.com | +45 21 16 56 49