Our Brands
The Hilding Anders Group is one of the few players in the market with the capacity to act as a consolidator in the industry, having made 23 acquisitions since 2001. The businesses that have come into the Hilding Anders family have similar roots to our own. Before becoming top players in their respective markets, many of them began as small, regional companies, with founders who were willing to take risks and had a keen eye for opportunities. Today, we leverage this shared entrepreneurial spirit on a global scale. We are proud to have some of the world’s most prestigious bedding and mattress brands as part of our portfolio.
Carpe Diem Beds
The Swedish brand Carpe Diem Beds was established in 1995 and acquired by Hilding Anders in 2013. Carpe Diem Beds is one of the leading luxury bedding brands in Sweden and exports beds to twenty countries around the world. Focusing on design, lifestyle and premium quality, with decades spent perfecting their techniques, CDB’s craftsmen combine the most advanced materials available with nature’s best, and transform them into contemporary works of art.
Jensen
Since 1947, Jensen’s beds have been manufactured in Svelvik, Norway. Reclining comfort is reflected in everything from the mattress’s comfort to the choice of materials, shape and needlework. Scandinavian design with pure lines and colours is a distinguishing feature of Jensen’s products.
BICO
BICO was founded in 1861, and is the market leader bedding brand in Switzerland. Today, one in four Swiss people sleep in a Bico bed. With brand awareness of over 80%, Bico is one of the best-known brands in the country, across all sectors. Bico is a premium brand and has been part of Hilding Anders since 2001. BICO has always remained true to its Swiss virtues. The result are high-quality sleeping solutions made of Swiss materials in perfect workmanship. This is how BICO creates ideal conditions: “Für ä tüüfä gsundä Schlaaf®” (For a deep and healthy sleep).
Slumberland
Slumberland is our leading premium brand in Asia. The brand was founded in 1919 by John Seccombe and has made a name for itself over 90 years through high quality spring frame and pocket spring systems. Slumberland is very successful on the Asian markets of China (DTC), Malaysia (DTC & Wholesale) and Thailand (Wholesale). Today, Slumberland operates approximately
Our other brands
Our portfolio also consists of strong, local brands with a clear, differentiating value proposition to the end-customer. The main business model is wholesale/B2B ranging from independent retailers to furniture chains as well as in some individual cases DTC. We focus on further enhancing the positions of these brands through product features and sophisticated point of sale concepts.
