Improving lives through sleep

Strong portfolio of superior brands

Shaping the future of sleep

Driven by a passion for well-being

Quality sleep
Is the foundation
For a healthy and happy life

 
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Combining global reach with local presence

We are a leading SLEEP company within the health and wellness industry, offering a wide array of products that help people sleep better. As a team of close to 5 000 individuals, we are driven to become the global leader in sleep products and services. With a broad portfolio ranging from luxury & premium to private label and international to local brands, we are proud to deliver sleep products and services for all needs in over 40 countries worldwide.

Our vision is to become
the leader in sleep products and services

 

Providing Olympic Athletes with Sleep Coaching

We are incredibly proud to have served as an official "Team Partner", via our brand SLEEPACY to the Swedish Olympic Team. Through this partnership, we have been part of a project with the goal to enhance the performance of Swedish Olympic athletes by improving their sleep.

In this video, Hilding Anders' Digital Marketing Manager, Alexander Roswall asks the Group's Chief Sleep Officer, Sanjay Verma, about his experience providing SOC athletes with sleep coaching.

 

Join our team

Be part of our journey. See our latest openings.

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Learn more about sleep

See our latest videos and articles on sleep.

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Meet our leaders

Experienced and passionate professionals with successful track records.

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